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Whether it’s your status updates, your landing pages or your Facebook ads, what the audience sees is what they’ll remember. Here’s a quick example of ICE in action. Conduct online advocacy and open a stream for cross-promotions. Now let’s quickly take a look at the 10 high-impact tasks of a social media manager job and what they each entail. Although more companies are hiring social media community managers, the role hasn't evolved much towards goal-oriented, metrics-driven marketing. Learn the strategies and tactics to take your social media marketing to new That’s why Dennis Yu, CTO at BlitzMetrics, spends at least 3 hours learning every single day like so many other professionals. Becoming a student of the trade and learning as much as you possibly can has both a short and long-term impact on your brand or company. Rather than looking at social media tasks as a “right or wrong” situation, try to separate tasks that bring you closer to your goal and those that only waste your time. Whether you manage social media full time or if it’s a small part of your job description, a good workflow will get your productivity flowing at its maximum. FACT: Social media is now pay to play. Highly knowledgeable in the principles of “Search and Social.”. However, as a business owner, there’s a good chance you don’t spend much time on social networks yourself, which means it’s a challenge to figure out exactly where to focus your resources for the best results. Need social media help for your business? Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. As social media has evolved, I have updated it over the years to include all aspects of a social media manager’s duties. The general term will optimize your job title to show up in a general search for jobs of the same nature. The use of social media as a customer service tool has skyrocketed over the last few years. We love experimentation here at Buffer. Sample social media manager project description. Content creation. The big challenge is that full-time social media managers take on a huge number of tasks every single day, and the time involved can grow exponentially along with the scale of the strategy. Your product or service cannot possibly be all things to … Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. The marketing plan will include the following components and should be reviewed no less than every 90 days. In order to attract Social Media Managers that best matches your needs, it is very important to write a clear and precise Social Media Manager job description. That’s where a having a solid social media strategy comes into play. Essential Tasks for a Social Media Manager. In a previous post here, I wrote about the questions to ask a potential hire. Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Specific titles and/or duties for this position may also include: The Social Media Manager should always be learning, as it’s a crucial component to their success. The specific tasks that your social media manager will need to do will relate to the responsibilities we set out above. Click the button to check out my affordable monthly retainer to hire and coach the right person the first time! The social media industry is one where there is a sharp learning curve to becoming an expert (and even then there’s still learning to do). After you’ve assigned each task a set of three scores (I, C, & E), take the average of all three and that is the total ICE Score. Solid knowledge of SEO, keyword research and Google Analytics 6. You need to document the role and responsibilities for a Social Media Manager. Social media managers are also responsible for: Compile reports for management showing results (ROI). Perhaps the biggest challenge for social media managers is figuring out which activities to prioritize that will have the biggest impact on their brand or organization. Bad review on Yelp? Customers are no longer relying only on 1-800 numbers for answers to their questions – they’re turning to social networks like Facebook and Twitter. It’s even more challenging when have to determine what that person’s job duties should be. What was once a fairly straightforward job of posting content and responding to the community has morphed into one that requires a variety of soft and technical skills. Describe your target customers. Analyze key metrics and tweak strategy as needed. And with so many different social channels to manage – Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, and more – it can be like juggling too many balls in the air. It all starts with identifying your target market and the type of content they’re attracted to. This Social Media Manager Job Description is a comprehensive guide. There are so many goals we could potentially focus on as social media managers – like brand awareness,... 2. What’s better than engaging with awesome people on social media and creating content that people love? […] So to determine if social media is a job you can do yourself, or if it’s something we should be hiring a professional to do, I am joined by Kathi Kruse of KruseControlInc.com, who is the author of Social Media Manager Job Description: A Complete Guide 2019. Being a social media manager can mean a seriously busy day of work. Your product or service cannot possibly be all things to all people. It’s clear then that managing content should be part of the Social Media Manager’s Job Description. Don’t overlook the fact that your Facebook ads will have engagement as well. Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing). Coca-Cola has, for a long time, been a leader in the content marketing and social media space. The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. What does it look like to be a successful social media manager? “How do I know what to post on our page?”. Education. 1. How are other social media professionals spending their time during the day? Your visual branding must be consistent. Damage control if necessary. Which social media tasks do you find most essential to your strategy? This position is full time salaried with benefits. Explore this exercise to identify target customers: I’m sure you’ve said this once or twice in your years in business: “You know, if we had ten more customers just like them, life would be great!” Write down the circumstances and attributes of those types of customers. With most every business needing to develop their online presence in order to participate in today’s hyper-connected consumer buying process, it’s in your best interests to hire the best and track their progress. This list is adapted from my own experiences at Buffer as well as conversations with lots of marketers around the world. Content is the life blood of your social networks and what keeps your audience reading, engaging, and interacting with your brand. Their 70/20/10 Rule is a huge inspiration for us on the Buffer marketing team. Your results should tie back to your objectives and provide a clear understanding of the returns you’re getting. Should You Do Your Own Social Media or Hire It Out? Social media managers need to double as researchers. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling. How can you help them come to a purchase decision with the content you publish? Comments. You... Scheduling and planning. There should be careful consideration on how she/he responds to organic (non-paid) leads that appear in the comment section of your posts. Being on Facebook 2 hours a day will not make you a Social Media Manager. It can mean being always on and keeping tabs on your community. While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads (and sales) from those relationships. Create budgets for your social media activities – wh… What is it about your company that makes it unique…makes people want to buy from you? Share 463. Experience sourcing and managing content development and publishing. Social media manager positions typically require a bachelor’s degree in marketing, public relations or similar. One of the primary jobs of a social media manager is developing content for your website or blog. heights. An essential component is communicating the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers. Ans: With this question, the recruiter will judge you on how you prioritize your task list. With growth and engagement strategies in place, the Social Media Manager’s job is to convert fans into customers and your marketing plan should outline the steps required. Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. In a digital age the geeks may indeed inherit the earth. That’s why I’d love to leave you all with a giant social media checklist for each individual network. There are so many opportunities for marketers and brands to proactively seek out and build relationships with potential customers in your community. We’ve often found that our posts perform best early in the morning, in the evenings, and on weekends — so choosing a social media management platform that allows you to post even when you’re not online can make your life a whole lot easier and improve your results. Sign in. Daily Reply to incoming public communication. Although they won’t be doing this on a daily basis all the day-to-day activities that they perform will be in keeping with the roadmap which was developed. What are their interests, concerns and issues? The same holds true for day-to-day tasks! Our Solution. How much time do you spend with social media management? Create and manage an online review funnel for building. Title: Social media manager to grow existing channels and manage all posting. Identify threats and opportunities in user-generated content surrounding the company. Once your posts are scheduled and sent out to social media it’s time to analyze their performance. That’s why it’s important to constantly work on prioritizing tasks by using the methods and strategies above. What is the most important task of a social media manager? First things first, in order to do anything you need to take the first step and log into your accounts. Another one my favorite ways to prioritize social media activities is to think of each in terms of “ICE.” ICE, developed by Sean Ellis, CEO at GrowthHackers.com, stands for Impact, Confidence, and Ease. In search of an answer, I tracked every hour of my day for an entire week and scoured the web for top tips and resources from other social media marketers. 6. … A social media manager should analyze the social media and identify people who are truly interested in your product and services. A college degree in Marketing will help. Social Media Manager Cover Letter Template . Social Media Manager. Some go by hours of work, some provide monthly packages. Depending on the size of your organization, a social media manager may perform all or some of the following tasks: Own all branded social media channels (including building out new ones if/when they become relevant) Create a regular publishing schedule and promote content through social advertising. Facebook is invaluable for exploring audiences that are interested in your product or service. This is a job that requires specialized training. Once you have a complete list, assign each task a score between 1-10 (1 being the lowest and 10 being the highest). This should be one of the first things you do each day as a social media manager.. Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Social Media Customer Focusing on one single task (instead of multitasking) has helped me to make the most of the hours spent learning, creating, and engaging. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Marketing degree is welcomed but not required with relevant work experience. Social Media Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. Check out our checklist for social media managers below so that you can stay on top of everything. Social Media Manager job title. Social media management tasks include more than responding to comments or posting to Facebook. Let us know in the comments below. 10 percent bucket activities are meant to pay off big dividends down the line. Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution. These 5 are the most common: Visual content has a lasting effect on the viewer. You must retain a hub for your content where customers and prospects can visit to learn more about your products and services, and where search engines can crawl to award more authority. Leverage the right tools to manage your content. It’s mainly intended for budgeting and content development purposes but can assist in the social media process as well. Is a team player with the confidence to take the lead and guide other employees when necessary. This is your “high-risk, high-reward content.” The ability to strategically identify and experiment with up-and-coming channels or mediums is an important skill for social media managers to develop and usually comes over time with experience. Knowledge of online marketing channel… Social media managers are starting to look more “T-Shaped” than ever before. We deliver profit-driven strategies that transform your business. Or perhaps you perform different tasks on a daily basis. For example, you might launch a new Snapchat advertising campaign or install Facebook Messenger chatbots on your web assets. The more advanced components of Facebook ads include custom audiences, compelling landing pages, Messenger bots, and lots of testing! 10 high-impact tasks of a social media manager job 1. Mario is the Global Social Media Manager for one of the world’s largest retailers: Can you relate to a schedule like Mario’s? A good promotion strategy includes a budget with carefully selected images and ad copy (with a clear call-to-action) that will improve engagement and generate leads. The social media manager oversees the whole process and sets the strategy that others will contribute to. Create, curate, and manage all published content (images, video, written and audio/podcast). For many small businesses, the owner serves as the ultimate overseer. A great “why buy here” message is unique to your company, is backed up by facts (awards, numbers,... 2. This is the “bread and butter of your marketing activities.” For social media managers, this might mean activities like creating videos, engaging with your community, and curating content. Please avoid this at all costs – it makes it look like you don’t care. Execution matters 2. Along with creating and curating content, cultivating a happy and engaged audience is a high-impact task... 3. Get in touch with me >>here<<. So what should a social media manager be doing on a daily basis? But choosing the right listening tool is crucial for finding relevant terms and conversations in your industry. To prove just how packed it can be, Curalate put together an inside look at Mario Moreno’s daily schedule. Then, taking a step further, how can you use those stats to help make informed decisions in the future. Google’s #1 search ranking factor is relevant content (content that serves searchers’ needs the best). Demonstrate ability to map out a comprehensive marketing plan. I’ve too often seen where potential buyers ask questions on ads and no one is present to answer. I hope you find it useful and if so, please subscribe to my blog in the box below. All marketing plans include defined, realistic goals. This template is customizable, and provides ideas for the responsibilities that should be considered for this position. What are clients looking for in your Social Media Manager skills list? Proficient in content marketing theory and application. Ready for another view on the social media manager job description? We created the Social Media Manager Job Description to document the role and responsibilities for this position. The strategy is the easy part. Up until recently, I hadn’t really thought about it much. Download the social media manager cover letter template (compatible with Google Docs and Word Online) or see below for more examples. Tweet 790. I’m happy to explore options if you need guidance. Here’s a quick look at my day and how I spend each third: The most important and productive times for me throughout the day are when I have the opportunity to create content, engage with the community, and learn. Social advertising (typically Facebook Ads) is a very valuable tool to get your message heard. I’ve written a comprehensive guide to help determine what your social media manager should be doing, where they’re succeeding and where you should place the most attention. Kruse Control does advise clients on ways to get quicker results that are more cost-effective and more aligned with business goals. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. No. One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Sometimes you have to spend money to make money. Hands on experience in content management 3. Kevan originally published a version of this post in 2014, this version has been fully updated for 2017. The role of social media manager has evolved so quickly and dramatically over the course of the last 17 or so years. ), 11am-12pm: Content creation (podcast, writing), 1-1:30pm: Respond and engage with community, 3-4:30pm: Content creation (video, graphics), 8-9pm: Learn (programming, video making, etc. Insufficient website traffic and/or scant visitors. Here’s what I found out about the best ways to make the most out of your time as social media manager. I’m Kathi Kruse. Check messages, comments & replies. The first task of a Social Media Manager is to coordinate As mentioned earlier, this position covers a large panel of tasks and knowledge from various departments within your company. Creating social media strategy – what is the goal of your social media presence and how you intend to get there? Makes evident good technical understanding and can pick up new tools quickly. Your Social Media manager will also wear the hat of a Community Manager – which means they must listen, respond, ask questions and engage your audience. You’ve seen how Social marketing engages users, drives quality leads and boosts your online reputation. Research. “Why” is the reason customers buy. Ability to deliver creative content (text, image and video) 5. In our experience, the more we experiment the more we learn about what works and what doesn’t on social media. Please do share in the comments! Informative short video presents the daily tasks of Social Media manager. 2. It is essential to continually grow and promote your brand and its content. This helps to create a community of loyal followers who will eventually help to spread the word of your product or service on social media. (ie: content development, creation and editing of content, and online reputation management). I’ve found most companies need advice and support with conversion strategy. 1. Each Social Media Manager is different and charges differently. 1. Do we share the same tasks? That’s the beauty of being in this industry! Hopefully, this will help to shed some light on what other marketers are doing daily and inspire you to create your next big social media hit. Note from the author: I created this Social Media Manager Job Description post over 8 years ago and it’s still the most visited page on my website. Social media manager. Possesses knowledge and experience in the tenets of traditional marketing. A social media manager should be the guiding light in your business when it comes to measuring your performance across various social channels. Planning ahead and scheduling content is another high-impact task that makes a world of difference for your brand. You’ll need to determine the KPI’s (key performance indicators) that matter most to your business. Kevan Lee VP of Marketing @ Buffer. Lucrative Side Hustles To Boost Your Income - Miss Manypennies, Deliberate planning, strategy and goal setting, Development of brand awareness and online reputation, SEO (search engine optimization) and generation of inbound traffic, Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads). A social media manager’s job is multi-faceted and endless. How did it impact the bottom line? But I’d love to share two different ways of thinking about prioritization and making the most of your time that has helped me tremendously in my time as social media manager. Whether that’s articles, podcasts, videos or infographics, this should be a healthy mixture of original, curated, and promotional content. Brand Development. Since you’re reading this, you’re likely one of those! According to Glassdoor, social media managers earn an average salary of $47,000 in the U.S. Here’s an interesting infographic from Meltwater that shows all of the tasks that a social media manager might perform in a given day. However, you may delegate this task to a designated on-staff person or freelancer. […], […] media and how it can help small businesses, there are many small businesses that will look to hire social media managers to run things for them. However, this guide will only get you so far without the right person at the helm. A complete list of social media tasks and projects, placed onto a downloadable checklist for daily, weekly, monthly schedules. If they simply don’t have the time or the creative energy to do it […], 3419 Via Lido #484Newport Beach, CA 92663. Exceeds at building and maintaining sales relationships, online and off. The higher the score the greater the potential. Excellent copywriting skills 4. So here are the top skills a social media manager needs to have to succeed and excel. Answer that question in detail. People will ask questions and sometimes want to engage in a sale. Here are the top 8 KPI’s that we use at Kruse Control to determine ROI: Measure results on a daily basis. Experimenting ties directly into all 10 high-impact tasks of a social media manager. How many likes, comments, and shares? Along with creating and curating content, cultivating a happy and engaged audience is a high-impact task for any brand. While you are building ALL parts of your business, a Social Media Manager is FOCUSED on the task of social media and social media alone. Start with a list of all of the things that you would like to do or accomplish on social media within a given time frame. The Social Media Manager’s Daily, Weekly, Monthly Checklist. Published 1. Finding the right person to handle your company’s online presence is a challenge. Your online reputation and future sales depend on it! At the heart of every social media manager role is the art content creation. Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels. Responding to comments on ads is also one of a Social Media Manager’s daily duties. The primary task of the social media manager is to develop the social media marketing strategy. Once you know more about who you want to reach, you can use data to laser target your message. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. Social media is a major element of any comprehensive inbound marketing strategy. Cover all on his own return on investment ) without goal setting and strategy here’s interesting. 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