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Apart from its pricing strategy and wonderful design of home furnishing solutions, the company’s focus on customer service has led to a stronger reputation in the market. Besides, IKEA follows “Differentiation Strategy” to some extent. S. economy, need for convenience, sustainability concerns) to utilize its competitive advantages. Imitate resources and capabilities; IKEA competitive advantage is its unique designs of products. Besides, IKEA follows “Differentiation Strategy” to some extent. Secondly, discuss the application in China and give IKEA the suggestions to develop the competitive advantage … Definition. Despite its low-cost pricing strategy, the company has a highly profitable business model. Ikea’s simple, straightforward design aesthetic works most anywhere, as proven by the majority of its products that are consistent across international borders. Business Model and Competitive Strategy of IKEA in India This case was written by Syed Abdul Samad, under the direction of Debapratim Purkayastha, IBS Hyderabad. Strengthening international presence continues to drive the profitable growth of IKEA. COMPETITIVE ADVANTAGE. In addit ion, IKEA … With its new Indian store about to open, Ikea is proving once again that no retailer has put together a global strategy better than the Swedish company's. To this end IKEA uses a strategy of functional quality (OE) to focus on performance of operations and procedures. 3. International market expansion strategy. IKEA’s sustainable competitive advantage comes from several sources including but not limited to operational efficiency, brand image, strong supplier network, large product line, and cost leadership. Its pricing strategy is also what differentiates the brand from its competitors. Without further due let us discuss top ikea competitors. Pepperfry (India) Pepperfry is online furniture in India that is headquartered in Bangalore. Ikea mission statement Ikea's mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that as many people as possible can afford to buy them (www.ikea.com) Ikea competitive advantage Ikea's success in the retail furniture industry can be attributed to its vast experience in the retail market and its … 2. Key Competitive Advantages of IKEA’s Following are the key competitive advantages of IKEA’s It is important for IKEA to develop proper conceptual model that can be used to develop better international relations and competitive advantage in the market. IKEA’s supply chain plays a key role in ensuring the cost-effectiveness of the brand and that the company is able to continuously bring good quality products at affordable prices to the market for its customers. Apart from the operating model of IKEA, its supply chain also plays a key role in ensuring the cost-effectiveness of its business model. Another part of IKEA’s competitive advantage is to be involved in the entire process with their suppliers. The pricing strategy of IKEA is targeted at the middle-class segment of consumers who form the largest part of its customer base globally. On the other hand, the products made by IKEA are of good quality. Apart from supply chain and production, the company also saves money in the area of logistics. … Without a competitive advantage, any brand will find it difficult to get ahead of its competitors. IKEA’s marketing strategy is also a  source of competitive advantage for the brand of home furnishing products which has established itself as a consumer-friendly brand that sells products at affordable prices. In August of 2012 my husband who lives in Savannah and I decided that we needed to move to our own place. Competitive advantage is a favourable position a business holds in the market which results in more customers and profits. He graduated with a Hons. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. A strong supply chain and distribution network is like the backbone of a brand and in this area, IKEA is highly effective. It was compiled from published sources, and is intended to be used as a basis for IKEA’s core competences lay on it low cost distribution system and innovation product design which ease manufacture and distribution which enable the organization to become cost leadership. However, the customer is always at the center of everything that IKEA does including product design, product quality, pricing, and in-store customer service. Its product range launching approximately 2,500 new products operates 422 stores in 50 markets the! 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