hotel pre opening checklist covid

After COVID-19 subsides, people may also consider new destinations—opening the door for hotels to attract new audiences. Overall, your hotel should consider a three-phased approach: This is the second article in a three-part series focused on each phase of a hotel's COVID-19 recovery strategy. This information is to be used as a guideline and can be adapted to meet your specific spa needs. Considerations for book direct strategies: 5. Considerations for your marketing plan: 9. Access We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world's top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. COVID-19 Hotel Safety and Security Inspection Checklist As hotels reopen, use this checklist to quickly examine the security measures and safety precautions within the premises. During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital strategies to ensure success. The reality today is that many of the activities we enjoy now involve some risk due to COVID-19. Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives Remarket website visitors who searched for specific dates in the booking engine. Send pre-stay and in-stay communication assuring guests that a prevention plan is in place while highlighting available spa and dining, room upgrades, and feature fun activities to do in the destination. Stay Connected through CRM: Staying connected to past and upcoming guests through email is a great way to not only drive bookings as travel demand increases, but to ease the stress of travel for upcoming guests. 1-855-242-3310. Focus on Packages and Offers for the Right Feeder Markets and Booking Window: As mentioned in travel forecasts, demand from local feeder markets is expected to pick up before fly-in, and people are being cautious and booking travel 60-90 days out. Instantly Download Free COVID-19 Checklist Templates, Samples & Examples in Microsoft Word (DOC), Google Docs and Google Sheets (SPREADSHEETS) Format. Therefore, hoteliers need to take the necessary steps to adequately prepare for recovery, while also setting proper expectations and KPIs. Promote special offers and packages that are tailored to your target audience at this time. Booking.com and Expedia enforced a "force majeure policy" during March and have been frequently updating their policies. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests. Reassure guests that the hotel is still taking proper precautions on property and will continue to do so to ensure the safety of staff and guests. Implement website content personalization based on customer segment, feeder market (local vs international), and website pathing behaviors. 8. Prompt Cancelled Reservations to Rebook: Recapturing bookings you've already won is one of the best ways to swiftly increase occupancy. This is a 11% increase from last year (59%). Fully shutting down the hotel. Check if all hotel areas and facilities are clean, organized, and in good working condition. Run through this checklist to make sure you are ready. ALICE has launched a new free product to help hoteliers operate more efficiently during COVID-19. Evaluate the guest rooms and check if the mattresses are still firm and if the bedspreads are free from rips and stains. First Nations and Inuit Hope for Wellness Help Line. The ultimate purpose of a hotel checklist is to maintain the overall operational quality of a hotel for the satisfaction of its guests and for a more convenient workflow for its staff. ​, ​With Coronavirus (COVID-19) continuing to spread, it’s important for hotels to have an action plan in place that addresses both the current state and the potential future impact if the situation continues to worsen. If your hotel is in a destination that is minimally impacted, put upcoming guests’ minds at ease that there have been limited or no cases. A housekeeping room inspection checklist is a great way to guarantee everything is in order and working properly. No hotel (or any business for that matter) can stay alive without revenue. A pandemic … Highlight the destination through a blog post, on your area guide, and hero image to show that businesses and attractions are open. Consider highlighting a LOS offer, staycation offer for locals, or a business to leisure package for business travelers. This study reveals that while many consumers have cancelled their trips, they have not lost their desire to travel. The COVID-19 protocol that we have put in place in all of our operating properties at City Lodge Hotel Group is for the safety and reassurance of staff and guests. But regardless of where you are, preparing for your store’s reopening should be done sooner rather than later. In light of COVID-19, we’ve pulled together a master list of resources to help hoteliers navigate through uncharted territory, be it an economic downturn, monetary uncertainty, or global health concerns. COVID-19 Planning Checklist The single best thing you can do to avoid getting any virus is to wash your hands. Easily Editable & Printable. However, 59% of travelers still plan to take a vacation in 2020. After COVID-19 subsides, people may also consider new destinations—opening the door for hotels to attract new audiences. ALICE’s COVID-19 Checklists Software is available now, and is free to help hotels manage operations through times of low occupancy or closure, back into times of recovery, and up to full occupancy again. October 20, 2020 . Her responsibilities include Hotels have an opportunity to capture future bookings by engaging guests that have cancelled. This can be out of necessity if your forecasts suggest the losses experienced at these low occupancy levels are not sustainable. In fact, according to recent data collected by Sojern, 70% of hotel searches are for destinations within a 500-mile radius. As we prepare for travel demand to build, it is important to align your marketing and revenue management strategy, prepare your website, and determine a month-to-month marketing plan that progressively builds with the rise in travel demand over time. With 84% of revenue managers saying they plan to shift more distribution to OTAs post COVID-19, it's no secret that OTAs offer quick visibility for hotels. RESERVATIONS & PRE-ARRIVAL The intention of this support pack is to help provide guidance on recommended practices for Spa Reservations and Pre-Arrivals during enhanced procedures for COVID-19. The initial lift in bookings will likely be largely attributed to domestic travel as people may be hesitant to travel on airplanes. Additional resources below, including easy print versions of the sector-specific circular and checklist. Travel demand will steadily increase, and your hotel must be ready to take full advantage. Overall, as we begin to flatten the curve, proactive planning for the rebound in travel demand can help your hotel make up for lost revenue. Regulatory Checklist for Liquor Operators When liquor and gaming premises are allowed to reopen, we want things to go as smoothly as possible. Guidance for Hotels, Lodging, and Short-Term Rentals. Be sure to reward your loyalty members with personalized and exclusive packages and experiences once COVID-19 subsides. Please note that religious organizations and licensed health care providers are not required to use this form. As Coronavirus (COVID-19) continues to impact travel globally, it is important to observe industry forecasts and trends that will ultimately shape your recovery strategy as hotels begin to plan for the initial rebound in travel demand. Email us if you have a query. Some stores may be on the path to resuming their operations, while others, not so much. Having a flexible cancellation policy on the hotel website will be critical in ensuring direct bookings. Phone: (212) 782-3764 Align your Marketing and Revenue Management Strategy: When developing your recovery plan, it is important to align with revenue management on rate strategy and parity across channels, direct booking perks, any new offers and packages, and most importantly, a flexible cancellation policy. Personalize website content based on customer segments, feeder markets, and website pathing behaviors. Get Sample Guest Stationery Formats, Hotel SOP's, Staff Training Tips, Job Descriptions, Sample Reports and More. This checklist is intended to help hotels, lodging, and short-term rentals implement their plan to prevent the spread of COVID-19 in the workplace and is supplemental to the . While travel has come to a virtual standstill due to the COVID-19 outbreak, the market is expected to regain its footing in the latter part of the year and next year. On platforms such as metasearch, utilize call-outs to emphasize a flexible cancellation policy to help ensure bookings during this uncertain time. This data suggests that travel demand in the US will increase after social distancing guidelines and travel restrictions are lifted. As the Coronavirus (COVID-19) continues to disrupt travel and almost every other aspect of day-to-day life, the hospitality industry faces unprecedented challenges. According to travel intent data collected by ADARA, unique searches for flights to China (both domestic and international inbound) increased by 29% for the week of March 8th when travel restrictions were lifted in China. However, maintaining a healthy distribution mix, and proper planning to encourage bookings through the direct website is critical to maximizing profitability. While each of our services is available on its own, together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. 7. Close the hotel to guests. ​. While closing down several floors could have saved enough variable costs in the past, the introduction The official response to the COVID-19 expansion in the US is already resulting in companies being told to have their employees work from home These are challenging times and we would like to help. Wash frequently with soap and water or use alcohol-based hand sanitizer until you can get to a place where you can wash your hands properly. Hotels are no different. Email: margaret@nextguest.com, Privacy Policy | Accessibility Statement | Site Map, Will be used in accordance to our Privacy Policy. Implement a Flexible Cancellation Policy: By implementing a flexible cancellation policy, hotels can reassure guests and give them an incentive to book, while combatting OTAs that often make it difficult to cancel. Latest press releases from the Ministry of Public Health to be made available to any guest who requests information. It is recommended to continue cleaning the hotel a minimum of once a week during walkthroughs while it is closed. The coronavirus pandemic has changed the way most businesses operate, and hotels are no exception. When cleaning all areas of your hotel, refer to your government’s guidance for disinfection and cleaning in non-healthcare public facilities against COVID-19 [iv]. As we continue to decrease the spread of COVID-19, there are Cleaning a Public Area. Advise guests to contact the Hotel’s duty manager immediately if … Taking a room out of service. Update Your Hotel’s “Google My Business” for Customers If you are operating with special hours or are taking special care to avoid the spread of COVID-19, let customers know what has changed. NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. 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